Meredith Publishing - First to Use New Internet 'EYE-CATCHING' Magazine Cover Research for Better Homes and Gardens

Carefree, AZ March 2, 2004 โ € "- Meredith Publishing (NYSE - MDP) Better Homes and Gardens SIP is the first company to use the publication of a magazine cover research methods and innovative new € โโ € œcatch eye on consumer. Research indicates that 80 percent of newsstand sales of consumer magazines in are determined by what is on the cover. The decision process at the point of purchase (the temple) is short. The reader average potential spends only three to five seconds scanning a magazine cover before deciding to buy. When it comes to newsstand sales and store time is money. NameQuest Online Magazine Cover Ideal โ "ข (patent pending) is The method first and only research that directly involves the consumer in creating the ideal magazine cover personalized. Using the most advanced Internet-based experience, publishing companies now have the interactivity of the individual mark, essential for the development of a recovery โ € โ € œeye a magazine cover. The method for carrying out the ideal interactive magazine covers of the research is to use and drop œdrag โ € โ € cursor function to create the perfectly designed magazine cover pre stacking of several elements selected to cover the final design a magazine is complete. Respondents are selected from a group of qualified consumers and have access to the site NameQuest Online. each respondent starts the process by first selecting the most striking โ € โ € œeye cover photo. The respondent then selects the main story lines and themes of the story secondary drag selected photo coverage. The end result is that he built the ideal compartment cover. data generated from this methodology are the votes of the intentions of consumers to buy and art prints or photo coverage and content of the plot. Meredith Corporation, headquartered in Des Moines, Iowa, is a leading media and U.S. marketing companies. Meredith business center of the magazine and book publishing, television, interactive media and integrated marketing. The group develops and markets magazines including Better Homes and Gardens, Ladies' Home Journal, Country and more than 165 items of special interest publications. NameQuest (www.namequest.com) is a global research and brand development. Learn more about the person that reports of the mark in a new book due out later this year. "Loving the Brand - How can people turn on the chemistry benefits for companies and their customers" by John P. Luis Cantero, president of NameQuest, Inc. and Andrea Markowitz, Ph.D., consultant to the organization. From "Loving the Brand", "Now everything in their immediate environment and competing for your attention. Colors, shapes, sounds, smells, and perhaps, animals and humans are both sensory hand. โ Download € image - Contact NameQuest.