Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

This is the first of a series of Direct Mail and Mail. To e-mail, the potential customer is in contact with the first print ads for classifieds or research. The potential customer sending a direct mail package to get the order. In direct mail, the potential customer is sent direct mail package cold calling on your order. Mail Ad Order seems simple. The purchase price of an advertisement in a national publication and hope that the investigations and orders a few years ago into a national magazine, called me and convinced me that a new classified ad section in your orders I probably would. I thought, what the hell. Looks like a good deal. If I have an order of more than 100,000 readers balance. I have not received an order of a million readers! Forget the statistics for e-mail. Place an ad in that publication, I broke the cardinal rule of mail order and direct mail: Still Target your market. He also broke a secondary rule: Never buy an ad in a new publication or New Classified Section. He also broke another rule: Never buy an ad only after evaluation of the publication. The secret is to find ads that are readers who are interested in your offer. Do not place a notice of decorative garden furniture from India in the field and Stream. Search for a publishing house and a garden that is running these ads. See each magazine for several months before buying ads to ensure that your ads are repeated as an indication that the ads are working. Little magazines are good prospects for your ads. I know it's the secret: Make sure you are affecting your market. Get sample issues of journals that are interested in applying for revision. Request a rate card. A notice referred questions may be followed by a print ad to get an order. Action learning. Maybe you will end up buying half or full page. Be sure to negotiate with the magazine. Ask a cost break. I also ask them to run a small bar next door or other article or press release to boost sales of its print ads. Mailing list can come from your ad or print ads. The best list is the list of clients. Repeat sales are the order of e of grain, the load of the Mother. To maintain updated mailing list and keep track of bids. If you buy the use of a mailing list, so make sure your target prospects. Some lists are full of buyers. These curious response to each ad on the site and get many different lists. Never buy a damn thing. Buy the use of a list that people are definitely interested in their products. Make sure the list is of customers and not customers of the window. Monitoring email administrators is more straightforward to find a listing agent in your area that has the experience and extensive resources list. Try the yellow pages! John T. Jones, Ph.D. (tjbooks@hotmail.com, a former VP of R & D for Lenox China, is author of detective stories and Westerns, nonfiction (business, science, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth books and kits for success. It also sells first-class antlers. It is called "Taylor Jones, the hack writer." More: Business www.tjbooks.com site http:// Website: http:// www.aaaflagpoles.com